A couple of weeks ago my wife had a minor car accident last week that resulted in a totaled car and the need to replace her vehicle. Since we've been married (almost a year), the biggest financial decision we've had to make is planning a weekend getaway, so this was new territory. Here's how that … [Read more...]
You Have Data….Now What?
Posted on August 2, 2011 · 1 Comment
A lot of marketing is collecting data. You already know this. It's why Google and Facebook are more advertising businesses than they are tech companies because of the wealth of consumer data they have for ad targeting. Whenever you run a promotion on Facebook or email or even something as simple … [Read more...]
The Future of Customer Service
Posted on April 27, 2011 · Leave a Comment
I actually posted this on my Tumblr blog a while back but thought it would be worth the share here. This video shows a highly interactive video conference where online salespeople can help navigate customer service issues. It's customer service meets Minority Report. Really cool stuff. 3 from … [Read more...]
A Simpler Answer to Salesforce.com
Posted on April 20, 2011 · 2 Comments
Before making the move to Engauge, I did a lot of work with Salesforce.com for Hinda as the admin. Salesforce.com is an amazingly powerful tool with a lot of capabilities. It does come with some downsides. The platform isn't always the most user-friendly thing in the world and it may not make sense … [Read more...]
WOM Marketing: Infographic on Missed Social Opportunities
Posted on April 7, 2011 · Leave a Comment
Once again, cool stuff from Frak Yeah Social Media helped inspire a blog post. Yesterday they posted an infographic about Word of Mouth marketing statistics and how companies are integrating social into their business. One part of this graph really jumped off the page at me. There is very little … [Read more...]
Director of Digital at The DeMoss Group. Coffee addict. Chronic loser of pens. Trying to learn more every day 
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