drew hawkins
While on one of our holiday trips I was introduced to a new company - The Duluth Trading Company - on YouTube. Their ads are short, simple, creative and hilarious. Here's one of the first videos that I saw from their company. What makes this an awesome marketing effort? Identifies a … [Read more...]
A week or so ago, @_LR and I had the opportunity to lead a Lunch and Learn at Engauge about the latest TechCrunch Disrupt competition. Most of you have heard about Disrupt (it's actually older news at this point) but if you haven't you can read more about it here. It seems like that most of the … [Read more...]
The other day at Engauge we were helping a teammate giving a talk about mobile and brand loyalty brainstorm on a few different key points that he may or may not want to touch on. One of the questions we were tackling as a group included "What creates loyalty?" Some of the answers we came up with … [Read more...]
A lot of marketing is collecting data. You already know this. It's why Google and Facebook are more advertising businesses than they are tech companies because of the wealth of consumer data they have for ad targeting. Whenever you run a promotion on Facebook or email or even something as simple … [Read more...]
Sometimes I just see a bit of technology and all I can say is...wow. This is one of those times. A company has developed technology that can actually print three dimensional objects. You have to see this to really wrap your head around it. … [Read more...]
Director of Digital at The DeMoss Group. Coffee addict. Chronic loser of pens. Trying to learn more every day 
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