drew hawkins
The age debate online on who should own social doesn't seem to quiet. It's a narrower focus than the entire millenials-are-awesome-but-entitled-so-maybe-not-as-awesome-but-lazy debate and zeros in on social media strategists and community managers. One article recently argued the point on why every … [Read more...]
Over the last few years, social media has evolved from an idea that only the most bold and courageous marketers faced to a more sophisticated and mature way of doing marketing. It's moved beyond its "test and learn" phase and is becoming interwoven into a lot of business models. Social is no longer … [Read more...]
Want to know how to plan long term for marketing? You know, beyond the pitch you're making next week or the campaign with the short run results? This video sums up what future consumers will not want - but expect- from brands in the future. It's right at two minutes long and a good watch. Hat tip … [Read more...]
Last Thursday at Engauge, we hosted an event that was the first of any kind that I've experienced there in the last year: #fuelinnovation. The event had one underlying theme: cereal. Weeks leading up to the event, @ktmel had all of us at Engauge leverage the #fuelinnovation hashtag and take … [Read more...]
The one thing I know about most of the other individuals in my profession...they're passionate about what they do. It's a good thing. Working in marketing, especially digital, is fast paced and rapidly changing. You have to really love your field of work to be willing to keep up with all of the … [Read more...]
Director of Digital at The DeMoss Group. Coffee addict. Chronic loser of pens. Trying to learn more every day 
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