drew hawkins
What's one marketing mistake that's easy to make but just as easy to avoid? Assuming people care. That may sound a bit harsh but it's not meant to be. Rarely will our target audiences be as emotionally invested in the products/services/organizations that we are working with every single day. It's … [Read more...]
You've probably heard the term "fail fast" several times before. It's a hot phrase used in startup culture. I believe in the mindset, just maybe not in the way others may believe. What it does mean When I think of "fail fast," I look at it as: Not being afraid to take risks. No great reward … [Read more...]
Marketers sell products but my family gifts me items. How should those two approaches merge? My wife and I were blessed to be able to celebrate Christmas multiple times with multiple family units. While we are on the road quite a bit, we do bleed out the season. I noticed that as I get older … [Read more...]
This sounds like a frustrating endeavor on the surface right? You have (what you believe anyway) to be a great social media campaign idea. I mean, it's integrated, engaging, viral...all those words that mean nothing to anyone outside of marketing or PR. Whether it's via your internal team or a … [Read more...]
I opened up my email today to find this note from Starbucks: Okay so it's an offer for a new Starbucks card. It happens to be made out of metal. Granted, a brushed steel card sounds more fun than plastic. Stop and think about this for a second If you can't read the fine print on … [Read more...]
Director of Digital at The DeMoss Group. Coffee addict. Chronic loser of pens. Trying to learn more every day 
drewhawkins
drewhawkins
drewhawkins
drewhawkins
Connect