drew hawkins
I had seen this come through @kaitlyndennihy's blog a week or two ago and was tagged in her post to try my own version of the "Five Truths Challenge." Through some thorough research (which comprised of me clicking no more than three or for backlinks) I noticed that I may be the only guy to … [Read more...]
The future of the ad business looks...well...interesting. We are required to output the same amount of creative in a much faster time span. Eventually, expecting results now isn't always producing the best creative. It'll be hard to find that sweet spot between real-time marketing and … [Read more...]
I've done a lot of research regarding highly successful people looking for that one thing they all do. In that time, I've seen a lot of overlapping qualities. One stands out among the rest. Work. Hard work. It's a lesson I had learned during my high school cross country years. I'll … [Read more...]
Just when you thought they couldn't beat the sophomoric humor of #ShipMyPants, they've gone and outdone themselves with #BigGasSavings. Both of their ad campaigns have made me laugh out loud. Sometimes I wonder if Kmart determines business deals on which one has the best pun … [Read more...]
A solid digital presence is important for any up and coming company. I was having coffee with @andrewhomrich the other morning and I was telling him about some of the work we were doing at The DeMoss Group. He quickly mentioned an interesting case study in Berkshire Hathaway's website. The company … [Read more...]
Director of Digital at The DeMoss Group. Coffee addict. Chronic loser of pens. Trying to learn more every day 
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