The other day I talked about the Board of Man’s television debut. That’s just a snapshot of some of the cool stuff happening at my office right now. What other forms of awesomeness are taking shape at Engauge?
Now that there’s a swirling controversy and discussion around Google+ and its impact on SEO, it’s probably even more important to learn more about the platform. What’s Engauge’s POV on the subject? @socialdivo and @JM_Allgrownup led an effort putting together our first “skinny” paper outlining our agency perspecitve on Google’s first legitimate stab at being social. You can see the report on our website or download it here.
Facebook Studio Awards
A couple of Facebook promotions put together by teams here at Engauge are now submissions to the Facebook Studio awards. The first was our agency’s efforts promotion Cow Appreciation Day for Chick-Fil-A‘s Facebook page. The campaign incorporated a QR code scanned in store that directed fans to a teaser video about the event. Users were also invited to either download printable cow costumes or download an iPhone app to viturally share cow costumes for fans who couldn’t physically participate in the event and were able to share those photos via Facebook. The effort received 91 million Facebook impressions and 95,000 Likes and Comments.
In addition to the Cow Appreciation Day campaign, our agency also has an entry in the Facebook Studio Awards for work done on the Reese’s Mini launch.This launch told the story of Reese’s Minis through a series of interactive Facebook posts and vintage poster art. The effort helped garner over 40,000 tab views in less than a month as stands as Reese’s best performing social media campaign to date.
You can check out more details about Chick-Fil-A’s Cow Appreciation Day here and the Reese’s Mini Launch here. Do me a personal favor and Like or Comment these campaign entries. The judges smile on entries with a lot of engagement :)
In a nutshell, I work with a lot of rockstars. Good job Engauge team!